The Web Buzz

Web Buzz or Digital Buzz is a new way to gain insights about how people express themselves about your brand, company, cause, issue or you.

In addition to traditional ways of finding out what the consumer perceptions are companies like : www.thewebbuzz.com can now mine consumer insights from the social web.

Here is how it works:

• an ontology/taxonomy is created for the product category or industry of interest
• with the help of a web-crawler all the sites are identified were relevant conversation "traffic" takes place
• the following information is harvested in automated way from selective web-sites:

- number of mentions by brand
- share of mentions
- positive, negative and neutral sentiment
- why the sentiment

This type of reporting is available globally in any language based on annual subscriptions with monthly or weekly reports.

Visit www.thewebbuzz.com and register for more information