Jan. 17-22, 2010
Summary/Action Points/Questions
1. Consider what web platforms to join or to create
2. Check and understand Google Analytics, Social Search, Google Goggles, location based services
3. Apply the workgroup model to MASMI, Product Movers and other new companies in the pipeline
4. Are we in or out of alignment (use workgroup model- see below), are we meeting the mission?
5. Ask young managers to create the workgroup model for the company and compare with what management thought. Do this frequently to know if out of alignment.
6. Take into account the workgroup model when defining strategy
7. Record over a period of one week all activities in a spreadsheet every time there is a change in task and compare to priorities/plan
8. Think of a good cause that can benefit from business experience and get involved
9. Which is our sandbox? We cannot be everything to everybody. How can we master saying no to non target customers?
10. Seek and find adjacencies to existing products, customers and capabilities to counter act economic crisis (slightly contradicting to point 7)
11. Books to read:
a. The greatest trade ever (Zuckermann)
b. Too big to fail
c. Presidential Decision making (R. Porter)
d. Different Youngme Moon
e. Disc chase retail services book
12. Judicious defense=focus on operating efficiencies not on employee reduction
13. Avoid kneejerk cost cutting reactions during recessions
14. 10% batting average in VC is very good, what is a good batting average for initiatives in a service business model
15. In economic crises: keep 4 initiatives, drop 4 and invest more in 2. Make big bets. 4-4-2
16. We want leaders who are optimistic
17. Apply Mediator tactics (see below) when negotiating
18. Visual illusion- Attention Experiment
Click on above link: This was a visual attention experiment conducted by Becklen and Cervone(1983) to show that the human mind has its limits. There is only so much the brain can process at a particular time and it must be selective in what it chooses to filter. Watch this short clip very closely...
This is just a summary, if you are interested in getting the full notes leave a comment
thanks
Friday, January 29, 2010
Monday, January 4, 2010
The Web Buzz
Web Buzz or Digital Buzz is a new way to gain insights about how people express themselves about your brand, company, cause, issue or you.
In addition to traditional ways of finding out what the consumer perceptions are companies like : www.thewebbuzz.com can now mine consumer insights from the social web.
Here is how it works:
- share of mentions
- positive, negative and neutral sentiment
- why the sentiment
This type of reporting is available globally in any language based on annual subscriptions with monthly or weekly reports.
Visit www.thewebbuzz.com and register for more information
In addition to traditional ways of finding out what the consumer perceptions are companies like : www.thewebbuzz.com can now mine consumer insights from the social web.
Here is how it works:
- an ontology/taxonomy is created for the product category or industry of interest
- with the help of a web-crawler all the sites are identified were relevant conversation "traffic" takes place
- the following information is harvested in automated way from selective web-sites:
- share of mentions
- positive, negative and neutral sentiment
- why the sentiment
This type of reporting is available globally in any language based on annual subscriptions with monthly or weekly reports.
Visit www.thewebbuzz.com and register for more information
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